The Challenge
A Utah food brand came to Wasatch Design Studio with a product that was selling on quality but not on shelf presence. The existing label was hard to read at a glance, the product line looked different from flavor to flavor, and the packaging did not photograph well for online sales.
The brand needed packaging that would hold together as a family across flavors, read clearly in a grocery aisle, and represent the quality of what was inside.
What Was Designed
We designed a complete packaging system for the product line, built around one consistent visual identity. The system used a shared layout structure, color logic, and typography across all flavors, so each product was easy to recognize as part of the same brand while still being easy to tell apart on the shelf.
The design balanced shelf impact with the practical information every food label must carry — product name, variety, net weight, and ingredient and nutrition information — without letting the required text crowd out the brand.
What It Included
- Label design for the product line, with a consistent system across flavors
- Front-and-back label layouts with clear hierarchy for product name and required information
- Color and typography system shared across the full line
- Mockups showing how the packaging looks on the shelf
- Print-ready files delivered for the brand’s printer
The Result
The brand left with a packaging system it can extend as it adds flavors — new products follow the same layout and color logic instead of starting from scratch each time.
The labels read clearly at shelf distance, photograph well for online listings, and present the brand as a unified line rather than a collection of one-off labels.
Could Your Product Use the Same Treatment?
If your food or beverage product is ready for packaging that matches its quality, we can help. Request a free estimate and tell us about your product and where it is sold. You can also reach Wasatch Design Studio at 801-831-2469.
Wasatch Design Studio — a graphic design studio in Herriman, UT. Services include Logos, Branding, Packaging, Campaigns, Illustration, Photography, and more.
