The Challenge
A Salt Lake City small business came to Wasatch Design Studio with a familiar problem: its logo had been made in a hurry when the business started, and everything built since — business cards, a website, social media graphics — had been made separately, by different people, with no shared system.
The business looked different everywhere a customer met it, and none of it reflected the quality of the work itself. The owner wanted a brand that looked as professional as the business actually was.
What Was Designed
We built a complete brand identity from the ground up. The work started with a conversation about the business, its customers, and the feeling the brand should give, followed by original logo concepts in several directions.
Once a direction was chosen, we refined it and built the full identity system around it: logo variations for different uses, a small consistent color palette, typography for headings and body text, and matching business cards and social media templates.
Everything shares the same colors, fonts, and style, so the business is recognizable whether a customer sees a card, a website, or a social post.
What It Included
- Primary logo with simplified variations for small sizes and single-color use
- Color palette and typography system
- Business card design
- Social media profile and post templates
- Brand guidelines document explaining how to use the identity
- Final files in vector and web formats, fully owned by the client
The Result
The business left with one coherent identity instead of a collection of mismatched pieces — and with a brand guide its team can follow, so future materials stay consistent without starting over each time.
New customers now meet the same professional look at every touchpoint, from the first Google search to the first in-person meeting.
Is Your Brand Ready for the Same Treatment?
If your business has outgrown a rushed logo or a set of materials that do not match, let’s build an identity that ties it together. Request a free estimate and tell us about your business. You can also reach Wasatch Design Studio at 801-831-2469.
Wasatch Design Studio — a graphic design studio in Herriman, UT. Services include Logos, Branding, Packaging, Campaigns, Illustration, Photography, and more.
