The Challenge
A Utah business came to Wasatch Design Studio with a campaign to run and no unified creative to run it with. It had a message and an audience, but its ads, social posts, and print pieces were being made one at a time, with no shared look or consistent call to action.
The campaign needed a single visual idea that could stretch across digital and print — recognizable in a feed, on a flyer, and in an inbox — without losing the message along the way.
What Was Designed
We designed a campaign system around one core concept: a consistent headline approach, color palette, and image style applied across every format. Social media graphics, web ads, and print pieces all share the same visual language, so a customer who sees the campaign in one place recognizes it instantly in another.
Each piece was designed for its format — short and bold for social feeds, clear and detailed for print — while keeping the campaign’s message and call to action identical everywhere.
What It Included
- Campaign concept and headline direction
- Social media graphics sized for feed and story formats
- Web and digital ad creatives
- Print pieces (flyers/posters) matching the digital creative
- A consistent call to action across all formats
- Final files in print and web formats
The Result
The business left with a campaign that looks like one campaign, not several unrelated ads — a system it can reuse and extend for the next promotion instead of redesigning from scratch.
Customers meet the same message and the same look wherever they encounter it, which is what turns a single ad view into recognition.
Planning a Campaign?
If you have a product, event, or promotion coming up and want creative that holds together across every channel, we can help. Request a free estimate and tell us about your campaign and timeline. You can also reach Wasatch Design Studio at 801-831-2469.
Wasatch Design Studio — a graphic design studio in Herriman, UT. Services include Logos, Branding, Packaging, Campaigns, Illustration, Photography, and more.
